Welcome to Text Message Marketing Boss!

Effective Text Message Marketing Ideas!

The best way to start off your mobile communication with customers is to begin with some solid time-tested text message marketing ideas. Twitter has proved that the restrictive character limit only increases creativity. It may seem like an insignificant box on a screen, smaller than the average online advertisement, but it is the most valuable piece of advertising real-estate you could invest in. Billions of consumers carry their cell 24/7, making it the most accessible marketing strategy available. Just because it is so useful doesn’t mean it’s easy to do right, and making the wrong step could tarnish your company’s reputation.

Analyze your Audience

How many of your subscribers are using smart phones? How much are they paying per SMS? Are they willing to make a simple phone call to order goods? What time of the day has the highest user density in any given time zone? Knowing the answers to these questions and more will help you get the best grasp on your audience so that you can deliver them the most relevant, easily read, and most communicative form of advertisement you can.

Increase Connectivity

Over 95% of cell phones used today have a functioning web browser, and 70% of consumers use it regularly. This is a major audience that can get more from your SMS campaign than just a few words. In fact, many businesses offer a mobile version of their website that can be linked through text message marketing, driving traffic and increasing visibility. It’s easy to click on a link and consumers will certainly appreciate the convenience.

Offer Great “Txt Only” Values

It’s amazing how effective text message coupons can be. Your customers will instantly feel recognized and attribute more value to your campaign. Once a high-value text message is opened subscribers are more likely to read future advertisements more in depth. Getting a great deal will leave a lasting impression, especially if it is a recurring trend. Sometimes savings are all it takes to make that final push toward a purchase.

Consider an App

Mobile applications are certainly not for every business. The time, effort, and money required to build an advanced app isn’t worth it if the program is not relevant to your products or business. However, these apps can provide another avenue of advertising, or even provide valuable services to your subscribers. For instance, restaurants can release a menu app, while entertainment websites may have an interactive mobile guest list. The possibilities? Endless.

Don’t Forget your Manners

The key to a successful SMS campaign is respect. Not only can spamming get you blacklisted by phone service providers and damage your reputation, but it will immediately cause users to unsubscribe. Using mobile advertising is not the same thing as email marketing. These updates are often loud, interruptive, and sometimes aggravating unless the message contains a high amount of value. Being judicious with the use of automatic SMS tools will ensure your communications are as valuable to your customer as they are to you. These text message marketing ideas are extremely powerful ways to advance your business but must not be abused.

Opt In Text Message Marketing

The service you choose to handle your opt in text message marketing is a very important decision. It should be affordable but powerful enough to suit your needs – as well as provide ample room to grow! Trumpia is the only software program that suits the start up just as well as the established business. With a variety of options in mobile text, IM, and email communication this bundle can handle every marketing need of your online or brick-and-mortar business. Relying on an opt-in text marketing service provides a much more professional appeal to your business names, instead of wasting time on purchased lists that offer you no value.

High-Impact

When is the last time you left a text message unread? There is a reason that opt in text message marketing is so useful. Your subscribers will at least have to open your message to unsubscribe or delete it, so they may be pleasantly surprised by a coupon or valuable information. Since your message is, in effect, the only advertisement on your subscriber’s screen you are utilizing that golden real-estate to its maximum potential. Your message goes out, and their business is the reply.

Ease of Use

Endless troubleshooting is no longer necessary with Trumpia’s user friendly marketing tools. Create coupons, picture messages, and customized automatic responses with just a few clicks! It’s nice to spare the need for costly professionals to handle the sometimes complicated world of opt in text message marketing. Having software, like Trumpia, do it for you can save time which translates directly into money and conversions. Before integrated software packages like this, you needed to visit hundreds of websites a day to accomplish the same impact that this tool exhibits in only a few minutes.

Connectivity

As phones evolve, marketing techniques must also grow to keep up. Our culture is emerged in the multi-media phenomena and you need marketing software that reflects this trend. Being able to attribute a face and voice to a business name, through instant video, is the best way to build up consumer confidence in your product. It used to be that marketers had to air a commercial or drive website traffic in order to have their voices heard, but such effort is no longer required. Trumpia’s two-way SMS service will allow you to view the responses to the video in real time on your computer or cell phone, and send the subscriber a direct reply!

Flexibility

What good can come out of a piece of software that will just have to be replaced? The entire point of opt in text message marketing is to grow your business, so why go with a platform that will only serve your small to medium sized needs? The price of Trumpia is accessible to start-ups, but the extremely versatile features were designed for a project of any size. It’s important that a business owner has a wide array of communication options to keep sales campaigns fresh and new. Fortune 500 companies have been using these tricks for years, and now it’s time for the entrepreneur to take a share!